Exploring digital marketing strategies in small-sized enterprises in Vietnam

Digital Marketing Strategies (DMSs) play a crucial role in determining the success of an enterprise. However, little research has been conducted on digital marketing strategies for small-sized enterprises in Vietnam. Thus, using a case-study design, the study explores marketing employees’ perception...

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Bibliografiske detaljer

Principais autores:	Khanh Thi Ngoc Nguyen, Ngoc Thi Nhu Truong
Format:	Artigo
Sprog:	Inglês
Udgivet:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2024-03-01
Serier:	Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Fag:	digital marketing strategies small-sized enterprises vietnam
Online adgang:	https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2742
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