Uncovering the Complexity of Customer Loyalty in Islamic Banks: The Relationship between Service Quality, Experience, and Brand Image through Customer Satisfaction

The Islamic banking sector in Indonesia, especially after the merger of Bank Syariah Indonesia (BSI) in 2021, has shown tremendous growth. However, maintaining customer loyalty remains a significant challenge in this competitive landscape, with various factors potentially affecting customer retenti...

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Ngā kaituhi matua:	Silvia Nur Laili, Irmayanti Hasan
Hōputu:	Artigo
Reo:	Inglês
I whakaputaina:	Institut Agama Islam Sunan Giri Ponorogo 2024-12-01
Rangatū:	Indonesian Journal of Islamic Economics and Finance
Ngā marau:	Islamic Banking; Customer Loyalty; Service Quality; Customer Experience; Brand Image; Customer Satisfaction
Urunga tuihono:	https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/6486
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!