The Influence of Popularity, Credibility, and M-Banking Services on Customer Satisfaction and Loyalty at Bank BTN
This study aims to analyze the influence of popularity, credibility, and the efficiency of Bank BTN's mobile banking services on customer satisfaction and loyalty. Utilizing a qualitative approach, data were collected through in-depth interviews with several customers. The findings indicate that bo...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Serier: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Fag: | |
| Online adgang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7745 |
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