Uncovering the Complexity of Customer Loyalty in Islamic Banks: The Relationship between Service Quality, Experience, and Brand Image through Customer Satisfaction

The Islamic banking sector in Indonesia, especially after the merger of Bank Syariah Indonesia (BSI) in 2021, has shown tremendous growth. However, maintaining customer loyalty remains a significant challenge in this competitive landscape, with various factors potentially affecting customer retenti...

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Bibliografiska uppgifter

Huvudupphov:	Silvia Nur Laili, Irmayanti Hasan
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	Institut Agama Islam Sunan Giri Ponorogo 2024-12-01
Serie:	Indonesian Journal of Islamic Economics and Finance
Ämnen:	Islamic Banking; Customer Loyalty; Service Quality; Customer Experience; Brand Image; Customer Satisfaction
Länkar:	https://ejournal.insuriponorogo.ac.id/index.php/jief/article/view/6486
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