The Influence of Brand Image, Brand Trust, and Lifestyle on Purchasing Decisions of Azarine Sunscreen Products in Mojokerto
This study aims to examine the influence of brand image, brand trust, and lifestyle on consumers’ purchase decisions of Azarine Sunscreen products in Mojokerto. A recent overclaim controversy surrounding Azarine raised public concerns about the accuracy of product information, prompting the need to...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| Serija: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Teme: | |
| Online pristup: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8164 |
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