PRODUCT QUALITY, LIFESTYLE, AND SOCIAL MEDIA MARKETING INCREASE PURCHASE DECISION THROUGH BRAND TRUST
This research aims to identify product quality, lifestyle, and social media marketing to increase purchasing decisions through brand trust in Sushi Hiro. Product quality, lifestyle, and social media marketing were the independent variables. Meanwhile, the dependent variable used in the research is...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Nusa Cendana
2025-03-01
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| Col·lecció: | Journal of Management Small and Medium Enterprises (SME's) |
| Matèries: | |
| Accés en línia: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20603 |
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