Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City)

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statisti...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Ullya Rahmi Aswin, Danny Hidayat, Leni Gustina
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Magister Manajemen Fakultas Ekonomi Universitas Andalas 2023-06-01
Цуврал:	Jurnal Manajemen Stratejik dan Simulasi Bisnis
Нөхцлүүд:	keywords:  brand awareness, brand association, lifestyle, purchase decision process
Онлайн хандалт:	http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/77
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!