The Influence of Brand Image, Brand Trust, and Lifestyle on Purchasing Decisions of Azarine Sunscreen Products in Mojokerto
This study aims to examine the influence of brand image, brand trust, and lifestyle on consumers’ purchase decisions of Azarine Sunscreen products in Mojokerto. A recent overclaim controversy surrounding Azarine raised public concerns about the accuracy of product information, prompting the need to...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-11-01
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| シリーズ: | Indonesian Interdisciplinary Journal of Sharia Economics |
| 主題: | |
| オンライン･アクセス: | https://e-journal.uac.ac.id/index.php/iijse/article/view/8164 |
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