A multi layer recency frequency monetary method for customer priority segmentation in online transaction
Customer segmentation is a critical step toward appropriately differentiating services to different customers. One common way of segmenting customers is by using what is called Recency, Frequency, Monetary (RFM) approach, where customers are classified based on the recency of their transactions as w...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2023-12-01
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| coleção: | Cogent Engineering |
| Assuntos: | |
| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/23311916.2022.2162679 |
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