A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

In the evolving landscape of targeted marketing, integrating deep learning (DL) and explainable AI (XAI) offers a promising avenue for enhanced customer segmentation. This paper introduces a groundbreaking approach, DeepLimeSeg, which synergizes DL methodologies with Lime-based Explainability to seg...

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Detaylı Bibliyografya
Asıl Yazarlar:	Fatma M. Talaat, Abdussalam Aljadani, Bshair Alharthi, Mohammed A. Farsi, Mahmoud Badawy, Mostafa Elhosseini
Materyal Türü:	Artigo
Dil:	Inglês
Baskı/Yayın Bilgisi:	MDPI AG 2023-09-01
Seri Bilgileri:	Mathematics
Konular:	customer segmentation deep learning explainable artificial intelligence (XAI) mathematical model recency, frequency, and monetary (RFM)
Online Erişim:	https://www.mdpi.com/2227-7390/11/18/3930
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A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

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