A Mathematical Model for Customer Segmentation Leveraging Deep Learning, Explainable AI, and RFM Analysis in Targeted Marketing

In the evolving landscape of targeted marketing, integrating deep learning (DL) and explainable AI (XAI) offers a promising avenue for enhanced customer segmentation. This paper introduces a groundbreaking approach, DeepLimeSeg, which synergizes DL methodologies with Lime-based Explainability to seg...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Fatma M. Talaat, Abdussalam Aljadani, Bshair Alharthi, Mohammed A. Farsi, Mahmoud Badawy, Mostafa Elhosseini
التنسيق:	Artigo
اللغة:	Inglês
منشور في:	MDPI AG 2023-09-01
سلاسل:	Mathematics
الموضوعات:	customer segmentation deep learning explainable artificial intelligence (XAI) mathematical model recency, frequency, and monetary (RFM)
الوصول للمادة أونلاين:	https://www.mdpi.com/2227-7390/11/18/3930
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!