Socio-Transactional Impact of Recency, Frequency, and Monetary Features oN Customers’ Behaviour in Telecoms’ Churn Prediction
Due to the increasing competitiveness in telecom’s market, it has now become more necessary for operators to start building personal relationship with customers for targeted retention strategies. Achieving this goal requires the development of an effective churn prediction model that will solve the...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
College of Education, Al-Iraqia University
2022-05-01
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| シリーズ: | Iraqi Journal for Computer Science and Mathematics |
| 主題: | |
| オンライン･アクセス: | https://journal.esj.edu.iq/index.php/IJCM/article/view/322 |
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