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Socio-Transactional Impact of Recency, Frequency, and Monetary Features oN Customers’ Behaviour in Telecoms’ Churn Prediction

Due to the increasing competitiveness in telecom’s market, it has now become more necessary for operators to start building personal relationship with customers for targeted retention strategies. Achieving this goal requires the development of an effective churn prediction model that will solve the...

Täydet tiedot

Tallennettuna:
Päätekijät: Ayodeji O.J Ibitoye, Clement ONIME, Nashwan Dheyaa Zaki, olufade F.W Onifade
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: College of Education, Al-Iraqia University 2022-05-01
Sarja:Iraqi Journal for Computer Science and Mathematics
Aiheet:
Churn Prediction
Recency
Frequency
Monetary
Customers Influence Degree
Social Transactional Network
Linkit:https://journal.esj.edu.iq/index.php/IJCM/article/view/322
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