Trust as a Mediator Between Personalization and Customer Loyalty in Indonesian E-Commerce

Southeast Asia’s booming e-commerce industry underscores consumer loyalty as a strategic asset. Leading Indonesian platforms employ algorithmic personalization to tailor recommendations and interfaces, yet the role of trust in converting personalization into loyalty remains underexplored. Drawing on...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Nugraha Kusbianto, Billy Purwocaroko Noeringtyas, Budi Prabowo
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Universitas Tarumanagara 2026-03-01
Σειρά:	Jurnal Manajemen
Θέματα:	personalization; trust; customer loyalty; engagement; pls-sem, e-commerce.
Διαθέσιμο Online:	https://ecojoin.org/index.php/EJM/article/view/3631
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