Trust as a Mediator Between Personalization and Customer Loyalty in Indonesian E-Commerce

Southeast Asia’s booming e-commerce industry underscores consumer loyalty as a strategic asset. Leading Indonesian platforms employ algorithmic personalization to tailor recommendations and interfaces, yet the role of trust in converting personalization into loyalty remains underexplored. Drawing on...

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書誌詳細

主要な著者:	Nugraha Kusbianto, Billy Purwocaroko Noeringtyas, Budi Prabowo
フォーマット:	Artigo
言語:	Inglês
出版事項:	Universitas Tarumanagara 2026-03-01
シリーズ:	Jurnal Manajemen
主題:	personalization; trust; customer loyalty; engagement; pls-sem, e-commerce.
オンライン･アクセス:	https://ecojoin.org/index.php/EJM/article/view/3631
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