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Building Customer Loyalty through Service Quality and Customer Trust

Service quality is an important market differentiator and is an instrument that has strong competitiveness. The purpose of this research was to test and to analyze the influence of service quality towards customer trust and customer loyalty, especially in the retail industry. In such an industry, s...

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Detalles Bibliográficos
Principais autores: Robby Tanod Mamusung, Andriani Kusumawati, Umar Nimran, Suharyono Suharyono
Formato: Artigo
Idioma:Inglês
Publicado: Universitas Brawijaya 2019-09-01
Series:Wacana: Jurnal Sosial dan Humaniora
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Acceso en liña:https://wacana.ub.ac.id/index.php/wacana/article/view/711
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