Trust as a Mediator Between Personalization and Customer Loyalty in Indonesian E-Commerce
Southeast Asia’s booming e-commerce industry underscores consumer loyalty as a strategic asset. Leading Indonesian platforms employ algorithmic personalization to tailor recommendations and interfaces, yet the role of trust in converting personalization into loyalty remains underexplored. Drawing on...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universitas Tarumanagara
2026-03-01
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| Rangatū: | Jurnal Manajemen |
| Ngā marau: | |
| Urunga tuihono: | https://ecojoin.org/index.php/EJM/article/view/3631 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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