Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention
The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sampl...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas Negeri Semarang
2022-03-01
|
| Serie: | Management Analysis Journal |
| Soggetti: | |
| Accesso online: | https://journal.unnes.ac.id/sju/index.php/maj/article/view/54279 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|