Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya
Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur. The study focuses on the variables experiential marketing, social media marketing, and brand trust, which impact Samsung's repurch...
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| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2023-11-01
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| Seri Bilgileri: | Journal of Management and Business Review |
| Konular: | |
| Online Erişim: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/603 |
| Etiketler: |
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