Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya

Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur. The study focuses on the variables experiential marketing, social media marketing, and brand trust, which impact Samsung's repurch...

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Podrobná bibliografie

Hlavní autoři:	Roy Jones Wijaya, Lena Ellitan, Maria Mia Kristanti
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM 2023-11-01
Edice:	Journal of Management and Business Review
Témata:	experiential marketing repurchase intention
On-line přístup:	https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/603
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!