Código QR (código de barras bidimensional)

Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention

The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sampl...

Fuld beskrivelse

Na minha lista:
Principais autores: Maulida Afiya Rahmania, Wahyono Wahyono
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Negeri Semarang 2022-03-01
Serier:Management Analysis Journal
Fag:
e-service quality
experiential marketing
trust
satisfaction
repurchase intention
Online adgang:https://journal.unnes.ac.id/sju/index.php/maj/article/view/54279
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker