PERAN EXPERIENTIAL VALUE DALAM MEMEDIASI PENGARUH EXPERIENTIAL MARKETING TERHADAP REPURCHASE INTENTION

The objective of this research is to analyze experiential value role in mediating the effect of experiential marketing on repurchase intention, through comprehensive review of previous studies and survey at the Gusto Gelato and Cafe. This study uses a quantitative approach in form of associative. Th...

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Главные авторы:	Wayan Febri Astari, Komang Agus Satria Pramudana
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Universitas Udayana 2016-07-01
Серии:	Matrik
Предметы:	experiential marketing, experiential value, repurchase intention
Online-ссылка:	https://ojs.unud.ac.id/index.php/jmbk/article/view/21486
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!