A Study to Investigate the Consumer Behavior and Cultural Dimensions of Engineering Students in Pakistan
The current study compares consumer behavior and Cultural Orientations between engineering and non-engineering students in Pakistan. Engineering students by virtue of their academic background are considered to have more technical know-how, more cognitive skills and can easily learn and adopt a new...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Mehran University of Engineering and Technology
2016-10-01
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| Colección: | Mehran University Research Journal of Engineering and Technology |
| Materias: | |
| Acceso en línea: | http://publications.muet.edu.pk/research_papers/pdf/pdf1414.pdf |
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