Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review

The concept “credibility” has become significant attention from academics and practitioners because it played an important role in creating and maintaining consumer behavior. This study uses twenty- seven references relates to credibility, customer value, satisfaction, and loyalty. Several studies h...

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Autors principals:	Naufal BACHRI, Abdul RAHMAN LUBIS, NURDASILA, M. Shabri ABD. MAJID
Format:	Artigo
Idioma:	Inglês
Publicat:	Sprint Investify 2016-06-01
Col·lecció:	Expert Journal of Marketing
Matèries:	consumer value credibility customer loyalty customer satisfaction
Accés en línia:	http://marketing.expertjournals.com/23446773-403/
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