Nexus among the Hofstede Cultural Dimensions and Consumer Brand Loyalty: Empirical Evidence from Pakistan

Purpose: The current research aims to investigate the nexus among Hofstede’s national cultural dimensions and consumer brand loyalty in Southern Punjab, Pakistan. These cultural dimensions represent the independent fondness of one state of affairs over another that distinguishes the country’s cultur...

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Главные авторы:	Iqra Hafeez, Qamaruddin Maitlo, Ishfaque Ahmed Lashari, Khaliq Ur Rehman
Формат:	Artigo
Язык:	Inglês
Опубликовано:	CSRC Publishing 2021-12-01
Серии:	Journal of Business and Social Review in Emerging Economies
Предметы:	Hofstede’s Cultural Dimensions Consumer Brand Loyalty Pakistan
Online-ссылка:	https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2066
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