Role of E-Loyalty in Enhancing Brand Value and Position
The rapid growth of e-commerce and the increasing of digital applications have been a key factor in changing the individuals life style in the current era and their tendency to on-line shopping trends, so it was necessary to change the traditional ways of corporate communication of brands and acces...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Árabe |
| Publicado em: |
Arab Association for Islamic Civilization and Art
2018-10-01
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| coleção: | Journal of Architecture, Art & Humanistic Science |
| Assuntos: | |
| Acesso em linha: | https://mjaf.journals.ekb.eg/article_21520.html |
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