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Analysis of the Impact of Brand Image, Brand Trust, and Brand Awareness on Brand Loyalty Toyota Car in Cirebon

The purpose of this research is to find out how much of an impact brand perception, trust, and knowledge have on Toyota customers' loyalty in Cirebon City.  The method was quantitative, and it made use of a 4-point Likert scale, from (1) very disagree to (4) very agree.  We want to reach out to eve...

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Hlavní autoři: Akyadi Akyadi, Isma Fazriyah
Médium: Artigo
Jazyk:Inglês
Vydáno: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-09-01
Edice:Indonesian Interdisciplinary Journal of Sharia Economics
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On-line přístup:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7482
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