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Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver go...

Ausführliche Beschreibung

Gespeichert in:
Hauptverfasser: Sem Christina Hawila Sibagariang, Tinjung Desy Nursanti
Format: Artigo
Sprache:Inglês
Veröffentlicht: Bina Nusantara University 2010-09-01
Schriftenreihe:Journal the Winners
Schlagworte:
brand image
brand trust
brand loyalty
Online-Zugang:https://journal.binus.ac.id/index.php/winners/article/view/689
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