Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector

Purpose: This study aims to evaluate the influence of customer satisfaction on brand loyalty within Pakistan's safety luxury automobile sector, featuring Toyota Indus, Honda, and Suzuki as key players. Methods: Employing a quantitative approach, the research collected data from 275 customer question...

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Detalhes bibliográficos

Principais autores:	Manzar Rehman, Tong Zelin, Talib Hussain
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2025-02-01
coleção:	Acta Psychologica
Assuntos:	Brand satisfaction Customer loyalty Customer expectations Customer perceived quality Brand value Customer satisfaction
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S0001691824005456
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