Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector

Purpose: This study aims to evaluate the influence of customer satisfaction on brand loyalty within Pakistan's safety luxury automobile sector, featuring Toyota Indus, Honda, and Suzuki as key players. Methods: Employing a quantitative approach, the research collected data from 275 customer question...

Fuld beskrivelse

Bibliografiske detaljer

Principais autores:	Manzar Rehman, Tong Zelin, Talib Hussain
Format:	Artigo
Sprog:	Inglês
Udgivet:	Elsevier 2025-02-01
Serier:	Acta Psychologica
Fag:	Brand satisfaction Customer loyalty Customer expectations Customer perceived quality Brand value Customer satisfaction
Online adgang:	http://www.sciencedirect.com/science/article/pii/S0001691824005456
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!