How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study
The purpose of this study is to explore the mechanism by which the perceived social sustainability of brands influences consumers' willingness to pay a premium through brand image. Additionally, environmental concern is examined as a moderator in this mediating relationship. Two survey studies were...
Kaydedildi:
| Asıl Yazarlar: | , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Elsevier
2026-02-01
|
| Seri Bilgileri: | Acta Psychologica |
| Konular: | |
| Online Erişim: | http://www.sciencedirect.com/science/article/pii/S0001691825013381 |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|