How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study
The purpose of this study is to explore the mechanism by which the perceived social sustainability of brands influences consumers' willingness to pay a premium through brand image. Additionally, environmental concern is examined as a moderator in this mediating relationship. Two survey studies were...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Elsevier
2026-02-01
|
| Sarja: | Acta Psychologica |
| Aiheet: | |
| Linkit: | http://www.sciencedirect.com/science/article/pii/S0001691825013381 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|