How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study
The purpose of this study is to explore the mechanism by which the perceived social sustainability of brands influences consumers' willingness to pay a premium through brand image. Additionally, environmental concern is examined as a moderator in this mediating relationship. Two survey studies were...
Bewaard in:
| Hoofdauteurs: | , |
|---|---|
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Elsevier
2026-02-01
|
| Reeks: | Acta Psychologica |
| Onderwerpen: | |
| Online toegang: | http://www.sciencedirect.com/science/article/pii/S0001691825013381 |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|