Consumer Brand Love for Luxury Brands in India
To establish brand love as the strongest bond between consumer and brand is a valuable target: different approaches explaining the antecedents of brand love can be found in literature. Concerning the outcome, most authors conclude on some positive relations towards brand loyalty, the willingness to...
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| Autori principali: | , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Mendel University Press
2020-01-01
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| Serie: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Soggetti: | |
| Accesso online: | https://acta.mendelu.cz/68/1/0189/ |
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