The new approach in market segmentation by using RFM model
Data analytics allows companies mining the patterns and trends in their customers data to implement more effective market segmentation strategies, then customize promotional offers, allocate marketing resources efficiently, and improve customer relationship management. However the implementation of...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
Ayandegan Institute of Higher Education, Iran
2017-12-01
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| Collection: | Journal of Applied Research on Industrial Engineering |
| Sujets: | |
| Accès en ligne: | https://www.journal-aprie.com/article_53422_88692f34e175f423ac0ebf267c158e2e.pdf |
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