The new approach in market segmentation by using RFM model
Data analytics allows companies mining the patterns and trends in their customers data to implement more effective market segmentation strategies, then customize promotional offers, allocate marketing resources efficiently, and improve customer relationship management. However the implementation of...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Ayandegan Institute of Higher Education, Iran
2017-12-01
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| श्रृंखला: | Journal of Applied Research on Industrial Engineering |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.journal-aprie.com/article_53422_88692f34e175f423ac0ebf267c158e2e.pdf |
| टैग: |
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