The new approach in market segmentation by using RFM model
Data analytics allows companies mining the patterns and trends in their customers data to implement more effective market segmentation strategies, then customize promotional offers, allocate marketing resources efficiently, and improve customer relationship management. However the implementation of...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Ayandegan Institute of Higher Education, Iran
2017-12-01
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| シリーズ: | Journal of Applied Research on Industrial Engineering |
| 主題: | |
| オンライン･アクセス: | https://www.journal-aprie.com/article_53422_88692f34e175f423ac0ebf267c158e2e.pdf |
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