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Understanding Global Street Food Consumer Behavior and Experience: A Narrative Review of Literature and Development of Framework

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street f...

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Bibliografiske detaljer
Hovedforfatter: Samit Chakravorti
Format: Artigo
Sprog:Inglês
Udgivet: Georgia Southern University 2024-01-01
Serier:Journal of Applied Marketing Theory
Fag:
Online adgang:https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/6/
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