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The Psychological Effects of Color on Consumers in the Gastronomy Sector

Throughout history, eating and drinking has been considered a basic need, but over time, it has evolved into a social activity, a cultural experience, and a pursuit of individual pleasure, leading to the rise of neurogastronomy. Color is one of the most important factors in neurogastronomy. The pur...

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Detalles Bibliográficos
Principais autores: Aslı Aksoy, Esma Talay
Formato: Artigo
Idioma:Inglês
Publicado: IPEAK ACADEMY LTD 2026-06-01
Series:International Journal of Gastronomy Research
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Acceso en liña:https://gastronomyresearch.com/index.php/ijgr/article/view/75
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