Understanding Global Street Food Consumer Behavior and Experience: A Narrative Review of Literature and Development of Framework

This paper explores global street food consumer behavior and consumption experience. The aim of this paper is to gain a holistic comprehension of street food consumption decision making and experience through exploring nature and sources of perceptions, attitude and expectations surrounding street f...

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Autore principale:	Samit Chakravorti
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Georgia Southern University 2024-01-01
Serie:	Journal of Applied Marketing Theory
Soggetti:	street food street food experience experiencescape food tourism culinary tourism consumption consumption experience consumer behavior marketing
Accesso online:	https://digitalcommons.georgiasouthern.edu/jamt/vol11/iss2/6/
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