Developing Factors of E-Wom: Intention to Buy from the Consumer via Tik-Tok
This research focuses on developing new concepts and empirically testing eWoM variable-forming factors on consumer purchasing intentions, and looking at the indirect influence of e-wom forming indicators. This study used a sample of 100 respondents who had purchased after seeing tik-tok. The samplin...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Universitas Tarumanagara
2021-08-01
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| Seri Bilgileri: | Jurnal Manajemen |
| Konular: | |
| Online Erişim: | https://ecojoin.org/index.php/EJM/article/view/757 |
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