Impacts of personalized advertising on online purchasing behavior of young consumers on TikTok Shop
Type of the article: Research Article AbstractThe rise of social commerce has transformed online purchasing behavior, with platforms like TikTok Shop integrating personalized advertising to enhance consumer engagement. This study investigates the impact of perceived personalized advertising on onli...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
LLC "CPC "Business Perspectives"
2025-12-01
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| Colección: | Innovative Marketing |
| Materias: | |
| Acceso en línea: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/23492/IM_2025_04_Nguyen.pdf |
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