Developing Factors of E-Wom: Intention to Buy from the Consumer via Tik-Tok
This research focuses on developing new concepts and empirically testing eWoM variable-forming factors on consumer purchasing intentions, and looking at the indirect influence of e-wom forming indicators. This study used a sample of 100 respondents who had purchased after seeing tik-tok. The samplin...
Guardado en:
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitas Tarumanagara
2021-08-01
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| Colección: | Jurnal Manajemen |
| Materias: | |
| Acceso en línea: | https://ecojoin.org/index.php/EJM/article/view/757 |
| Etiquetas: |
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