The four ‘C’s of museum marketing: proposing marketing mix guidelines for museums.
This article proposes marketing mix guidelines to empower museums to achieve greater visibility thereby achieve their missions. The four ‘C’s of museum marketing are customer value, cost, convenience and communication. The proposed museum marketing mix guidelines are informed by an extensive literat...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
AfricaJournals
2017-02-01
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| Seria: | African Journal of Hospitality, Tourism and Leisure |
| Hasła przedmiotowe: | |
| Dostęp online: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_30_vol_6__2__2017.pdf |
| Etykiety: |
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