The four ‘C’s of museum marketing: proposing marketing mix guidelines for museums.

This article proposes marketing mix guidelines to empower museums to achieve greater visibility thereby achieve their missions. The four ‘C’s of museum marketing are customer value, cost, convenience and communication. The proposed museum marketing mix guidelines are informed by an extensive literat...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй

Үндсэн зохиолч:	Dr Takalani E. Mudzanani
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	AfricaJournals 2017-02-01
Цуврал:	African Journal of Hospitality, Tourism and Leisure
Нөхцлүүд:	museum marketing arts marketing customer value cost convenience communication
Онлайн хандалт:	http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_30_vol_6__2__2017.pdf
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!