Use of innovation in marketing management of Slovak business enterprises
The main aim of the paper is to create a model of the key elements affecting the use of innovation in marketing management on base of detailed analysis of literature and conducted research. This model should be supported by designed system how to work with innovations and knowledge of the business....
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Vilnius Gediminas Technical University
2013-03-01
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| Serier: | Business: Theory and Practice |
| Fag: | |
| Online adgang: | https://journals.vgtu.lt/index.php/BTP/article/view/8532 |
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