Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sports

This research aims to determine the brand awareness, brand loyalty, brand functions, factors affecting brand loyalty and the preference criteria for product purchase (sports shoes) of secondary school students who do team and individual sports, and to determine whether these criteria make a differen...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Ramazan Topuz, Hakan Salim Çağlayan, Yunus Altınbeyaz, Tuncay Sarıipek
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Selcuk University Press 2022-04-01
Schriftenreihe:	Türk Spor ve Egzersiz Dergisi
Schlagworte:	individual sport brand loyalty brand awareness
Online-Zugang:	https://dergipark.org.tr/tr/download/article-file/2056903
Tags:	Tag hinzufügen Keine Tags, Fügen Sie das erste Tag hinzu!