Examination of Secondary School Students' Brand Awareness, Brand Loyalty, Brand Functions, and Factors Affecting Brand Loyalty According to Levels of Playing Team and Individual Sports

This research aims to determine the brand awareness, brand loyalty, brand functions, factors affecting brand loyalty and the preference criteria for product purchase (sports shoes) of secondary school students who do team and individual sports, and to determine whether these criteria make a differen...

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Manylion Llyfryddiaeth

Prif Awduron:	Ramazan Topuz, Hakan Salim Çağlayan, Yunus Altınbeyaz, Tuncay Sarıipek
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Selcuk University Press 2022-04-01
Cyfres:	Türk Spor ve Egzersiz Dergisi
Pynciau:	individual sport brand loyalty brand awareness
Mynediad Ar-lein:	https://dergipark.org.tr/tr/download/article-file/2056903
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!