Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on custom...

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書誌詳細

主要な著者:	Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami
フォーマット:	Artigo
言語:	Inglês
出版事項:	MDPI AG 2026-05-01
シリーズ:	Journal of Theoretical and Applied Electronic Commerce Research
主題:	Virtual Try-On augmented reality experiential value flow customer engagement behavior e-commerce
オンライン･アクセス:	https://www.mdpi.com/0718-1876/21/5/155
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