Understanding Customer Engagement Behavior in Virtual Try-On Services: Evidence from Indonesia
The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on custom...
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| Autores principales: | , , , , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
MDPI AG
2026-05-01
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| Colección: | Journal of Theoretical and Applied Electronic Commerce Research |
| Materias: | |
| Acceso en línea: | https://www.mdpi.com/0718-1876/21/5/155 |
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